Top 3 Loss Leaders to Enhance Your Business Brand
The loss leader definition years ago was a strategy used by big brand companies (especially retailers), who sold products at deep discounts to attract customers to come into their stores? Their intention and hope was that customers would purchase other products.
Today’s world of loss leaders has the same end-goal, but with new opportunities for companies to sell products or services. As content has changed within text, video and audio, consider the following loss leaders to your specific business.