Most of us that are involved in sales spend too much time chasing opportunities that aren’t’ significant enough to make a difference in sales results. The key is to move sales efforts to selecting higher-value targets. Targets could be defined as key ambassador’s, center’s of influence, conferences and the big one – current clients. Each should be evaluated to eliminate the “black hole” of wasted time. To win the dream clients/relationships it comes down to nurturing relationships. It’s imperative to pursue them over time, playing the long game.

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